CERTIFICATIONS

CASE STUDIES

Advisory Solutions

Sorabel Performance Marketing

       
         Challenge
       
          During fund-raising, investors required a significant increase in financial performance with an emphasis on marketing budgets. Specifically, key performance metrics such as Customer Acquisition Cost (CAC) and Marketing budget Return on Investment (ROI). They only had an internal proprietary analytics tool which could not integrate with external marketing platforms nor provide marketers with specific KPIs.
        
           Solution
         
            We conducted an in-depth analysis with the client and then developed a custom attribution model for their marketing touchpoints. This highlighted which channels played an assisting role or direct role in generating sales and conversions. We also assisted in learning more about their user-journey and leveraging first-party data to drive more targeted and efficient performance marketing campaigns.
            
            This strategy successfully increased ROI by 67% and decreased CAC by 30% within 1 month, allowing the company to successfully complete their Series B fundraising round.

IKEA Checkout Tab Optimization

       
         Challenge
       
          Ikea Indonesia's mobile site layout of the Checkout page had a different user experience for Guests compared to Logged In users. The goal was to ensure a smooth  and frictionless experience for both without any noticeable impact in conversion rates.
          
           Solution
         
            Using Conversion Rate Optimization tool Google Optimize, we designed an AB experiment to improve Shopping Cart Checkout performance. We created 2 versions of the Checkout page with 2 variants: "Guest" and "Logged In" tabs.
            
            The experiment ended indicating that the tabbed layout with Guest checkout increased Checkout page conversions significantly.

Tiket Search Experience Optimization

       
         Challenge
       
         Users prefer to go back-and-forth between search result page and homepage rather than to use "Ubah Pencarian" feature when changing search query
        
           Solution
         
            ilmuOne data suggested an A/B test experiment on desktop site in which a variant with fixed header position in flight search result pages will be compared to the original version.
            
            The metrics that will be observed are number of clicks on "Ubah Pencarian" and "Submit" buttons.

Technical Solutions

Tokopedia Enhanced Ecommerce Implementation

       
         Challenge
       
         Tokopedia needs to implement customized Enhanced Ecommerce tracking solutions to meet their complex internal requirements within a short timeline, despite the high volume of data and limited resources.
        
           Solution
         
            ilmuOne Data provided an end-to-end solution to track the key data points in a scalable and efficient structure. 
            
            Additional technical implementation support was provided in the form of: 24x7 Whatsapp group support, on-site developer meetings and integration support with 3rd party.

The Body Shop's Salesforce Marketing Cloud Implementation

       
         Challenge
       
          The Body Shop Indonesia was in urgent need of a consultant that understood it's unique predicament: they required technical implementation support of their CRM software, Salesforce Marketing Cloud, as well as business consulting support to activate the data across their marketing strategy.
          
          The CEO's objectives were to strengthen brand loyalty with existing customers and provide an improved first customer experience for new customers.
        
           Solution
         
            ilmuOne Data as one of the first certified partners in Salesforce Marketing Cloud in Indonesia, worked together with The Body Shop Indonesia's technical teams to migrate and integrate a 10-year old CRM database. We then proceeded to help built marketing journeys across multiple customer journey touchpoints such as Email, SMS and Push Notifications. We also conducted a Lifecycle Analysis to determine the opportune time to interact and RFM analysis to segment customers for improved personalization messaging.

GoBiz GA4 Migration and Training

       
         Challenge
       
          Required expedited service to satisfy management decision-making, the migration only allowed for 1-month before UA depracation  
        
           Solution
         
            Performed quick GA4 Migration using ilmuOne Data tech capability
            
            Equipped GoBiz with fundamental GA4 knowledge through GA4 training
            
            Conducted audit & offered recommendations along with its simulation result if implemented

Product Solutions

Google Analytics 4 Module Extension

       
         Overview
       
          Big Data & ML
        
         ilmuOne Data developed a comprehensive solution to address the challenges faced by clients in fully leveraging Google Analytics 4 (GA4) for growth and decision-making. The solution includes enhancements to the GA4 real-time dashboard, streamlined audience export features, and a machine learning-powered "propensity to buy" integration. These enhancements enable clients to gain deeper insights, improve ad targeting, and predict customer purchasing behaviors with greater accuracy.

           Impact
         
            Reduced Data Inconsistencies: Up to 20% fewer data discrepancies compared to GA4 real-time reports, ensuring reliable decision-making.
            
            Optimized Inventory Management: By predicting demand using the "propensity to buy" feature, clients can better manage stock levels and reduce out-of-stock situations.

Ads Data Clean Room Dashboard

       
         Overview
       
          Business Intelligence & Automation
        
         ilmuOne Data created a custom dashboard powered by Ads Data Clean Room to provide marketers with a unified view of campaign performance. This solution addressed the challenges of fragmented data and inefficient budget strategies, enabling better audience targeting, budget allocation, and overall campaign optimization. The dashboard offers actionable insights, improving cost efficiency, reach, and personalization.
        
           Impact
         
            Reduced Analyst Execution Time: Data analysis tasks were reduced by 80%, allowing analysts to focus on higher-value activities, increasing productivity by 30%.
            
            Amplified Cost Efficiency: Improved cost per conversion by up to 30% and conversion rate by up to 50%.
            
            Expanded Reach and Impact: Spending efficiency improved up to 1.5x, with better audience reach and reduced diminishing returns.
            
            Enhanced Personalization: Aligning digital advertising strategy with audience preferences increased conversion rates, improving ROAS by more than 2x.

Keyword Trend Analysis

       
         Overview
       
          Business Intelligence & Automation
        
         ilmuOne Data implemented a machine learning-based solution to monitor emerging keyword trends using clients' site search data from Google Analytics. This integration allows businesses to identify rapidly growing keywords, bypassing traditional keyword classification processes, and focusing directly on product trend identification.
        
           Impact
         
            Reduced Analyst Execution Time: Data analysis tasks were reduced by 80%, allowing analysts to focus on higher-value activities, increasing productivity by 30%.
            
            Amplified Cost Efficiency: Improved cost per conversion by up to 30% and conversion rate by up to 50%.
            
            Expanded Reach and Impact: Spending efficiency improved up to 1.5x, with better audience reach and reduced diminishing returns.
            
            Enhanced Personalization: Aligning digital advertising strategy with audience preferences increased conversion rates, improving ROAS by more than 2x.